Event Details & Description

Selling Fashion in Your College Store

Friday, March 13   1:30 p.m. - 2:30 p.m.
213 B-D   Anaheim Convention Center
Block: 3    Session: 3-08

Click here to add to your daily planner

This isn't your parents' college store! Fashion is alive on campus and your store should be THE place to get it. It's time to redefine what's expected in the product mix and how the campus sees your store. This panel presentation will offer ideas and insight into changing your perception of fashion clothing, accessories, gifts, and other merchandise, and your store's role in providing fashion to the campus. Presented by the NACS Retail Edge Committee.

Competency Areas

Marketing and Campus Relations
Retailing

Experience Level

Intermediate

Presenters

Colleen Olexiuk
Roger DeLarco
Kathy Straughan

Intended Learning Outcomes

During or as a result of participating in this session, you will:

1. Gain a new perspective on what's expected in the product mix of college stores.
2. Learn why it's important that your campus view your store as a destination for fashion merchandise.
3. Hear ideas and insight into changing your perception of fashion clothing, accessories, gifts, and other merchandise.
4. Be able to source the products presented for your store.

Related Links
Session Presentation as Web-based Presentation